Legal Agreements


  • This Agreement (as defined below) contains the complete terms and conditions between you and, subject to Section 1.8 below, Entain Operations Limited (a company registered in Gibraltar with company number 112454). This Agreement includes all terms and conditions regarding your application and, if approved, subsequent participation in the Entain Affiliate Program.
  • Any changes to this Agreement will be communicated to you in accordance with Section 1.4 of the Agreement below.




This Agreement, your completed Affiliate Sign Up Form, our Electronic Marketing Rules, any other guidelines or additional terms we provide to you via email or on our site and the associated Payment Plan (together the "Agreement") contain the complete terms and conditions that apply to your participation in the online affiliate network ("Affiliate Network"). In the event there is a conflict between this Agreement and any other additional terms, this Agreement shall take precedence unless such additional terms expressly reference variation to this Agreement.

Currently the Sites offered within the Affiliate Network are promoting the Brands as follows:

Partypoker Partypoker bwin
Partycasino bwin  
*Please contact your account manager in order to obtain more information about marketing the Gamebookers brand.

There are also two alternative Payment Plans from which you can choose. Subject to the terms of this Agreement, you can choose different Payment Plans.

Cost per Acquisition Model (also known as 'CPA' Plan)
Revenue Share Plan

You are entitled to receive Fees calculated on the applicable Payment Plans that are allocated to your Trackers during the term of this Agreement or whilst the applicable Tracker is operational.

You will not be entitled to receive any Fees for revenues generated by Real Money Players on our Sites except as set out in the Payment Plan you choose for the Sites that are part of the Affiliate Network.

Where used in this Agreement, references to:

(i) "you", "your" and/or "Affiliate" mean the individual or entity that applied as the "BENEFICIARY" for payment purposes on our sign-up form as submitted at our website ("Affiliate Sign-up Form") or such other individual or entity as mutually agreed between you and Us.

(ii) "we", "our", "us" means Entain Operations Limited, a company registered in Gibraltar with company number 112454 and whose registered office is Suite 6, Atlantic Suites, Europort Avenue, Gibraltar and, if the context requires, the Group (or an applicable member of the Group) as defined in Section 2.12 herein.


1.1 This Agreement shall govern our relationship with you in relation to the Affiliate Network for the Sites and modifies, replaces and supersedes any previous affiliate agreement you have entered into with us, or a member of the Group in relation to the Site you are advertising.

1.2 When you indicate your acceptance of these terms and conditions on the Affiliate Sign-up Form, YOU AGREE TO BE BOUND BY ALL THE TERMS AND CONDITIONS SET OUT IN THIS AGREEMENT (as amended or modified from time to time in accordance with Section 1.4 below).

1.3 You are providing, under this Agreement, marketing services to us, as an independent contractor. Neither party to this Agreement is an agent, representative or partner of the other Party. You shall have no right, power or authority to enter into any agreement for or on behalf of, or incur any obligation or liability on behalf of, or to otherwise bind, us. This Agreement shall not be interpreted or construed to create an employment relationship, an association, agency, joint venture or partnership between us and you or to impose any liability attributable to such a relationship upon either party.

1.4 We may modify any of the terms of this Agreement at any time, in our sole discretion, by either (i) emailing you a change notice or (ii) by posting the new version of the Agreement on our Website. Except in the case of modifications relating to fraud prevention or where there is a mistake in the Agreement, which shall be effective on the date of posting or the sending of such notice (whichever is the earlier), all modifications to the Agreement will only take effect FOURTEEN (14) days after the date of posting or sending of any such notice (whichever is the earlier). It is your responsibility to visit the Website frequently to make sure you are up to date with the latest version of the Agreement and its provisions. IF ANY MODIFICATION IS UNACCEPTABLE TO YOU, YOUR ONLY RECOURSE IS TO TERMINATE THIS AGREEMENT. YOUR CONTINUED PARTICIPATION IN THE AFFILIATE NETWORK FOLLOWING SUCH FOURTEEN (14) DAY PERIOD WILL BE DEEMED BINDING ACCEPTANCE OF THE MODIFICATION. You hereby consent that Entain Operations Limited may unilaterally terminate, vary or transfer this Agreement at any time.

1.5 Notwithstanding Section 1.4 above, from time to time we may contact you with information regarding specific promotions, unless you notify us otherwise, you will be deemed to have agreed to take part in such promotion and the terms of such promotion shall be incorporated into the applicable Payment Plan and this Agreement for the duration of such promotion.

1.6 You acknowledge and agree that sections 6(1) and 6(2) (Information to be provided by electronic means and placing of the order) of the Electronic Commerce Act 2001 shall not apply to or have any effect on this Agreement.

1.7 You acknowledge and agree that in certain territories a different member of the Group may need to perform obligations under this Agreement and you hereby consent and agree to other Group parties fulfilling such parts of Our obligations as is necessary in order for us to comply with the terms of this Agreement and for us to share such information about you to such other Group entities for this purpose.

1.8 Our obligations to you will be satisfied by the relevant entity in our Group for the territory for which you are providing the marketing services. Where it is agreed by us that you will be entitled to submit invoices for payment of the Fees, as opposed to having those Fees paid directly to your Affiliate Cashier Account, those invoices must be sent to the relevant entity, as set out in the following table.


In this Agreement, references to the following words shall have the meanings set out below:

2.1 "Account" means both the Affiliate Cashier Account and the Affiliate General Account.

2.2 "Affiliate Area" means the area of the Website that is accessible to you (you may need to access some parts of this area by logging on with the security code we assigned to you when you signed up as a participant in the Affiliate Network and associated password) and that provides certain 'members only' functionality, including facilities to check relevant statistics, register Sub-affiliates, update your profile, create additional Tracker IDs and bonus codes, select banners and/or text links.

2.3 "Affiliate Cashier Account" means the account into which you receive payment from us. All payables are paid into Affiliate Cashier Accounts, unless specifically agreed otherwise.

2.4 "Affiliate General Account" means the general account which an Affiliate is granted access to in order to view the reports provided by us in accordance with Section 4.1 of this Agreement.

2.5 "Banners" and "Text Links" means the graphical artwork or text that includes tracker IDs and bonus codes and tournament feeds (RSS) that are made available by us in the Affiliate Area and that you may use to connect players to our Facilities from your website (or other electronic method) or using other marketing materials.

2.6 "Brand" means the relevant brand used in association with online sportsbook, poker, casino, bingo and other online games of skill and/or chance as detailed in the Foreword of this Agreement, together with any other brands operated by us from time to time.

2.7 "Cost per Acquisition" (or "CPA Plan") means the CPA Plan referred to in 2.19 below.

2.8 "Electronic Marketing Rules" means our rules for electronic marketing activities of the Brands and Sites, including any country specific marketing rules.

2.9"Facility/Facilities" means any product or betting and gaming facility offered to Players on our Sites.

2.10 "Fees" is the amount due and payable to you, as calculated based solely on our system's data and in accordance with the terms of this Agreement and the applicable Payment Plan.

2.11 "Fraud Traffic" means deposits, revenues or traffic generated on the Facilities through illegal means or any other action committed in bad faith to defraud us (as determined by us in our sole discretion), regardless of whether or not it actually causes us harm, including but not limited to:

  1. deposits generated on stolen credit cards or by fraudulent activity or prohibited transactions;
  2. collusion, manipulation of the service or system, bonuses or other promotional abuse;
  3. creation of false accounts for the purpose of generating Fees;
  4. manipulation of the Trackers or the process by which those Trackers are served including but not limited to cookie stuffing;
  5. intentionally targeting Players in order to cross-promote that Player to a different Site;
  6. unauthorised use of any third-party accounts, copyrights, trademarks and other third-party Intellectual Property Rights (that, for the avoidance of doubt, include our Intellectual Property Rights); and,
  7. any activity that constitutes Fraud Traffic under 3.7 or 3.9 below.

2.12 "Group" means our ultimate holding company and any subsidiary companies of our holding company.

2.13 "Intellectual Property Rights" means rights to all existing and future patents, trademarks, design rights, service marks, trade dress, trade or business names (including domain names), registered designs, copyright (including rights in computer software), moral rights, database rights, format rights and topography rights (whether or not any of these is or are registered and including applications for registration), know-how, trade secrets and rights of confidence and all rights and forms of protection throughout the world of a similar nature or with similar effect to any of these for the full unexpired period of any such rights and any extensions and/or renewals thereof.

2.14 "LoyaltyPoints" shall mean the bonus system which awards Real Money Players points for their activity on a Site, which are explained in greater detail on the relevant Brand Site in the territory. (for click here: / for click here: / for poker, casino and games on click here:

2.15 "Marketing Materials" means Banners and Text Links and any other marketing materials (that may include Our Marks - see 2.18 below) that have been provided or otherwise made available to you by us and/or pre-approved by us.

2.16 "Minimum Required Deposit" means the minimum amount required to open a Player Account as indicated on the Site, Such deposits must then add up to a cumulative deposit for each player in order to satisfy the qualifying criteria as stated on the Commissions Page. Notwithstanding any other provisions contained elsewhere in this Agreement, we reserve the right to alter the amounts mentioned within this Section 2.16 at any time by virtue of placing notice on the Site. All amounts are calculated in United States dollars and may be converted into alternative currencies as indicated on the Entain Partners website at a rate determined by us in our sole discretion from time to time.

2.17 "Monthly Gross Revenue" (or "MGR") means the amount of our revenue, received or retained by us, attributable to your Real Money Players, in a particular month, which is used as the figure to calculate the Revenue Share Fees payable under the Revenue Share Plan referred to in 2.19 below.

2.18 "Our Marks" means the words "PARTYPOKER", "BWIN", "BETANDWIN", "BET&WIN", "BEINSIDE", "BETOTO", "BWIN.PARTY", "PARTYCASINO", "PARTYACCOUNT", "PARTYGAMES", "PARTYBETS", "PARTYPOINTS", "GAMEBOOKERS", "GAMEBOOKERSPOKER", "GAMEBOOKERSCASINO" and/or any logo, mark, domain name or trade name that contains, is confusingly similar to or is comprised of Our Marks or any other name or mark owned from time to time by us or any company within the Group.

2.19 "Payment Plan" means the payment plan you have accepted under which we pay you either:

  1. Revenue Share Plan - a share of fee calculated as a percentage of revenues attributable to Real Money Players as outlined in the specific Payment Plan as set out in the Commission Page and subject to the deductions as detailed in Section 4.12;or
  2. CPA Plan - a plan where we pay you based on the number of Real Money Players that you introduce via your Tracker ID and/or Bonus Code as set out in the Commission Page, or
  3. any other plan notified or agreed by us in writing from time to time.

2.20 "Player(s)" means any person using any products or services on our Sites whether attached to your Tracker or not.

2.21 "Player Account" means a uniquely assigned account that is created for a Player when he/she successfully registers for the Facilities via a Tracking URL or Sign-up Bonus Code.

2.22 "Real Money Player(s)" means any person who is attached to your Tracker (or if applicable, your Sub-Affiliate's Tracker) who: (i) has not been a Player with us before; (ii) is not located in a Restricted Territory; (iii) who has made the Minimum Required Deposit; (iv) is accepted as a player under any applicable sign up or identity verification procedure which we may require; (v) has accumulated the required number of LoyaltyPoints indicated on the Website and/or Commissions Page; and (vi) has adequately fulfilled any other qualification criteria that we may introduce from time to time. Notwithstanding any other provisions contained elsewhere in this Agreement, we reserve the right to alter the above-mentioned qualifying criteria at any time by virtue of placing notice on the Sites or Website.

2.23 "Restricted Marketing List" means the territories specified in the lists under the heading "Restricted Marketing" available on the Entain Partners website at Restricted Territories.

2.24 "Restricted Territories" means the territories specified in the lists under the heading "Restricted Territories" available on the Entain Partners website at Restricted Territories.

2.25 A "Sign-up Bonus Code" is a unique alphanumeric code that we may make available to you to provide to prospective Players on the following websites:, and When entered, the system automatically logs the Sign-up Bonus Codes and records you as the Affiliate in relation to the relevant Player.

2.26 "Sites" means the websites and any other online site, application or platform that are owned, operated or controlled by or on behalf of us or the Group from time to time and each of its related pages through which a Player opens a Player Account and/or accesses our Facilities.

2.27 "Spam" means any email or other electronic communication you send that markets, promotes or that otherwise refers to us, the Site or our Facilities from time to time, or that contains any Marketing Materials, Our Marks or Trackers and that breaches our Electronic Marketing Rules.

2.28 "Sub-affiliate" means a person that you have referred to (and that has successfully joined) our Affiliate Network in accordance with the terms of this Agreement.

2.29 "Sub-Fees" means the Fees due to any Sub-affiliate as set out in their chosen Payment Plan.

2.30 "Term" means the period from the date that you acknowledge and accept the terms of this Agreement by indicating such acceptance on the Affiliate Sign-up Form, until such time as this Agreement expires or is terminated in accordance with its terms.

2.31 "Tracker(s)" means the unique Tracking URL or Sign-up Bonus Codes that we provide exclusively to you, through which we track Players' and Real Money Players' activities and calculate Fees.

2.32 "Tracking URL" means a unique hyperlink or other linking tool for referencing our Site or Facilities through which you refer potential Real Money Players. When the relevant Player opens their Player Account, our system automatically logs the Tracking URL and records you as the Affiliate. A no-follow tag is appended to your Tracker. You are prohibited from making any changes to the code or Tracking URL.

2.33 "Website(s)" means the Entain Affiliate website located at the URL and at any URL with which we replace such URL from time to time (and such other web addresses including RSS feeds that are owned, operated or controlled by or on behalf of us from time to time and that make available such website) and each of its related pages.

2.34 In this Agreement (except where the context otherwise requires):

  1. The Section headings are included for convenience only and shall not affect the interpretation of this Agreement;
  2. Any phrase introduced by the terms "including", "include" or any similar expression shall be construed as illustrative and shall not limit the sense of the words preceding those terms;
  3. Any reference to "persons" includes natural persons, firms, partnerships, companies, corporations, associations, organisations, governments, states, governmental or state agencies, foundations and trusts (in each case whether or not having separate legal personality and irrespective of the jurisdiction in or under the law of which it was incorporated or exists);
  4. Any reference to a statute, statutory provision, ordinance, subordinate legislation, code or guideline ("legislation") is a reference to that legislation and all other subordinate legislation made under the relevant legislation as amended and in force from time to time and to any legislation that re-enacts or consolidates (with or without modification) any such legislation.

2.35 This Agreement is drafted in the English language. If this Agreement is translated into another language, the English language text shall in any event prevail.


3.1 Identity and Disclosure. You shall provide true and complete information to us when completing the Affiliate Sign-up Form and promptly update such information if all or any part of it changes. Failure to keep your details updated may result in your account being terminated or payments being withheld. You shall also provide us with such other information as we may reasonably request from time to time.

3.2 Marketing Activities and Responsibilities. You shall market to and refer potential Real Money Players to the Sites. You will be solely liable for the content and manner of such marketing activities. All such marketing activities must be professional, proper and lawful under applicable rules, regulations or laws (including any laws in relation to the content and nature of any advertising or marketing) and otherwise comply with the terms of this Agreement. You shall not yourself, nor shall you authorize, assist or encourage any third party to:

3.2.1 Place Marketing Materials on any online site or other medium where the content and/or material on such website or medium is potentially libellous, malicious, discriminatory, obscene, unlawful, sexually explicit, pornographic or violent or that is, in our sole discretion otherwise unsuitable;

3.2.2 Develop and/or implement marketing and/or public relations strategies that have as their direct or indirect objective the targeting of marketing of us, the Sites and/or the Website to any persons who are less than 18 years of age (or such higher age as may apply in the jurisdiction that you are targeting), regardless of the age of majority in the location where you are marketing;

3.2.3 Breach the Electronic Marketing Rules;

3.2.4 Use Marketing Materials in a manner that may potentially confuse a Player or potential Player;

3.2.5 Place Marketing Materials on any online site or other medium where the content and/or material on such online site or medium:

  1. Infringes or aids in the infringement of the Intellectual Property Rights of any third party
  2. Copies or resembles the Site in whole or in part
  3. Disparages us or otherwise damages our goodwill or reputation in any way
  4. Frames any page of the Site in whole or in part;

    You must have a sufficient 'copyright infringement policy' in place so that either (i) on receipt of a takedown notice from a rights holder, (ii) where an independent third party puts you on notice that content contained on your site is infringing the intellectual property of a third party or (iii) where you reasonably suspect that any of the material on your website infringes the intellectual property of a third party, you shall immediately remove the infringing material from your website. Failure to remove any infringing content from your website shall be deemed a material breach of this Agreement which is incapable of remedy and we reserve the right to suspend or terminate any of your Trackers or to terminate this Agreement in its entirety, immediately without notice.

3.2.6 Read, intercept, modify, record, redirect, interpret, or fill in the contents of any electronic form or other materials submitted to us by any other person;

3.2.7 In any way alter, redirect or in any way interfere with the operation or accessibility of the Sites or any page thereof;

3.2.8 Register as a Player on behalf of any third party, or authorize or assist (save by promoting the Site and Facilities in accordance with this Agreement) any other person to register as a Player;

3.2.9 Offer any so-called rake-back schemes or similar that offer or allow a proportion of the player's rake to be returned to the player in any form;

3.2.10 Take any action that could reasonably cause any end-user confusion as to our relationship with you or any third party, or as to the ownership or operation of the site or service on which any functions or transactions are occurring;

3.2.11 Post, serve or publish any advertisements, communications or promotional content promoting the Site, our Facilities or Our Marks around or in conjunction with the display of the Site and/or any part or page thereof (for example and without limitation through any "framing" technique or technology or pop-up windows or pop-under windows or interstitials);

3.2.12 Cause any of the Sites (or any parts or pages thereof) to open in a visitor's browser or anywhere else used for accessing the Facilities other than as a result of the visitor clicking on Banners or Text Links contained in or as part of any Marketing Materials;

3.2.13 Attempt to intercept or redirect (including via user-installed software) traffic from or on any online site or other place that participates in our Affiliate Network;

3.2.14 Use any means to promote any of the Sites that resemble in any way the look and/or feel of any of the Sites whether in whole or in part, nor utilise any such means or site to create the impression that such sites are the Sites (or any part of the Sites), including via publication of mobile or tablet application in online app stores;

3.2.15 Violate the terms of use and any applicable policies of any search engines or the customer feedback facilities of e-tailers;

3.2.16 Attempt to communicate to Players whether directly or indirectly on our Sites to solicit them to move to any online site not owned by us or for other purposes without our prior approval including but not limited to via email, chat boards, or spamming our tables; or

3.2.17 Attempt to market or promote our Facilities (or any specified part thereof) or Sites (or specific Site) within territories which are Restricted Territories or territories included on the Restricted Marketing List; to attempt to circumvent any restriction which we have put in place to prevent players from Restricted Territories from signing up as Real Money Players; or attempt to disguise the geographical location of a Player.

If we determine, in our sole discretion, that you have engaged in any of the foregoing activities, we may (without limiting any other rights or remedies available to us) withhold any Fees and/or terminate this Agreement immediately on notice. Notice may be served to the email address provided in the Affiliate Sign-up Form, or as updated by you.

3.3 Approved Marketing Materials. In providing the marketing activities referred to in Section 3.2, you shall only use the Marketing Materials. You shall not modify the Marketing Materials or Our Marks in any way without our prior written consent. You shall only use the Marketing Materials in accordance with the terms of this Agreement, any guidelines we provide to you on our Site or otherwise from time to time and any applicable laws. We may charge you for the cost of any CDs and other customised promotional materials provided to you at your request and such costs may be deducted from your Fees. During the term of this Agreement, we grant you a terminable, non-exclusive, non-transferable right to use the Marketing Materials for the sole purpose of fulfilling your obligations under this Agreement.

3.4 Competitive Marketing. You shall not market the Site and/or us or our Facilities or Our Marks in any way whatsoever, unless such activities are approved in writing by us (i) on any website on which we promote any of the Sites; (ii) by using pay per click and/or search engine optimisation marketing techniques in order to target Our Marks or keywords associated with Our Marks or other keywords which are confusingly similar to Our Marks; (iii) in any other manner that results in you competing with us in relation to the promotion of any of the Sites; or (iv) otherwise where we request that you cease the same.

3.5 Non Assignment. Without prejudice to Section 9.6, you acknowledge and agree that Trackers are for your sole use and you shall not assign or sub-license (as appropriate) the Tracker IDs, Bonus Codes nor any Fees to any third party without our prior written consent.

3.6 Sub-affiliates. You may refer other persons to us so that they may also apply to join our Affiliate Network. If any such person successfully joins our Affiliate Network, we will pay you in respect of the activities of such Sub-affiliate in accordance with the Payment Plan, provided that you register them through the "Register Sub-affiliate" function within the Affiliate Area of the Website. You will only receive credit for sub-affiliates that comply with all applicable terms of this Agreement. Any person registered as an Affiliate cannot subsequently be reclassified as a Sub-affiliate. You shall not:

  1. Register yourself or any person controlled by you as your own Sub-affiliate
  2. Use fictitious or alias names for the registration of Sub-affiliates
  3. Offer any type of enticement of money or otherwise of monetary value or otherwise to potential Sub-affiliates unless such enticements are approved in writing by us, including any so-called rake-back schemes where a proportion of the player's rake is returned to the player in any form
  4. Attempt to introduce any addition or variation to our terms in relation to any potential Sub-affiliate
  5. Receive Payment on behalf of your Sub-affiliate(s) and for the avoidance of doubt, the payment and contractual relationship in regard to the Affiliate Network shall remain between the Sub-affiliate and us.

In the event that you breach any part of this Section 3.6 then we may, in our sole discretion: (i) void any Fees which have been generated by Real Money Players referred through a Sub-affiliate; (ii) immediately on notice, vary the share of revenues you receive in the Payment Plan for a specified period of time for all future Fees; and/or (iii) terminate this Agreement immediately on notice.

3.7 Commercial Use Only. This marketing opportunity is for commercial use only. You shall not register as a Player or make deposits to any Player Account (directly or indirectly) through your Tracker(s) (or any Sub-affiliate's tracker(s)) for your own personal use and/or the use of your relatives, friends, employees, agents or advisors, or otherwise attempt to artificially increase the Fees payable to you or to defraud us. Violation of this provision shall be deemed to be Fraud Traffic.

3.8 Player Information. We reserve the right to refuse service to any potential Player and to close the Player Account of any Player, at any time, in our sole discretion. All data relating to the Players shall, as between you and us, remain our exclusive property and you acquire no right to such information except pursuant to our express written instructions.

3.9 Trademarks and Domain Names. You acknowledge that Entain Operations Limited and/or companies within the Group and/or its licensees, own all Intellectual Property Rights comprised in any and all of the Marketing Materials, our Facilities, the Site and Our Marks. Any use of any trade mark, domain name or trade name that contains, is confusingly similar to or is comprised of Our Marks (other than in accordance with the terms of this Agreement) without our prior written permission shall be unauthorized and further may constitute Fraud Traffic. By way of example, but without limitation, YOU MAY NOT REGISTER A DOMAIN NAME THAT INCLUDES OUR MARKS OR MARKS CONFUSINGLY SIMILAR TO OUR MARKS. You agree that all use by you of Our Marks including any use of a domain name that includes Our Marks or marks confusingly similar to our Marks inures to our sole benefit and that you will not obtain any rights in Our Marks as a result of such use. You shall not register or attempt to register any trademarks or names that contain, are confusingly similar to or are comprised of Our Marks. You hereby agree to transfer any domain names or trade mark application or registrations in respect of Our Marks or marks confusingly similar to Our Marks you may hold or control to us upon demand. You further agree not to attack or challenge our ownership of and title to Our Marks in any way.

3.10 No Group Employees. If you are an officer, director, employee, consultant or agent of the Group or one of its subsidiary parent or associated companies, or suppliers or vendors, you are not permitted to participate in the Affiliate Network or to use directly or indirectly any of the Sites, other than in the course of your employment as a Group employee. Similarly, 'relative' of Group employees are not permitted to participate in the Affiliate Network or to use directly or indirectly any of the Sites. For these purposes, the term 'relative' shall include (but not be limited to) any of a spouse, partner, parent, child or sibling.


4.1 Reports. We will track and report Player activity for purposes of calculating your Fees based on your chosen Payment Plan. The form, content and frequency of the reports may vary from time to time in our sole discretion. Generally, you will receive a monthly report with your payment indicating the number of new Real Money Players that signed up that month per Tracker and/or the total amount due to you after any deductions or set offs that we are entitled to make under this Agreement. In addition, daily reports may be available online for you to view new Real Money Players per Tracker. We hereby exclude any and all liability for the accuracy or completeness of any such reports.

4.2 Fees. Subject to Section 4.4 below, Fees will be paid to you on a calendar month basis in accordance with your chosen Payment Plan after you have completed the registration process and/or where we have activated additional Trackers. We may elect not to accept your selected Payment Plan choice. For the avoidance of doubt, where you have elected the Revenue Share Plan (and we have accepted this Payment Plan choice), you will, subject to Section 8, continue to receive Fees on that Payment Plan for the Term.

4.3 Sub-Fees. Subject to Section 3.6, you will receive, in accordance with the Payment Plan and Section 4.4 below, your commission on the Fees due and payable to your Sub-affiliate(s) for Real Money Players they refer to our Sites. Two (2) years after the date on which a Sub-affiliate is successfully registered by you, the commission on the Fees you receive from a Sub-affiliate’s activities/Real Money Players shall automatically be reduced to zero (0).

4.4 Minimum Payment and Time of Payment. All Fees generated through your chosen Payment Plan will be paid into your Affiliate Cashier Account within thirty (30) days of the close of each calendar month. We may impose reasonable restrictions on the frequency and amounts that can be cashed out of your Affiliate Cashier Account for administrative convenience and/or to protect the security of your account. At our sole discretion, we may impose a policy that if the amount due is negative or less than USD 50 in any particular month, then in respect of the traffic you send to:

  • 4.4.1 Poker: (i) any negative amount will carry over and will be deducted against the following month, and (ii) any amount less than USD 50 will carry over and become payable in the calendar month in which the total amount of Fees exceeds USD 50 in accordance with this Section 4.4;
  • 4.4.2 Casino: if the amount of MGR is negative in any given month, such negative amount shall be written off in our sole discretion and shall not be included in the calculation of MGR against the following month
  • 4.4.3 Sportsbook: if the amount of MGR is negative in any given month, such negative amount shall be written off in our sole discretion and shall not be included in the calculation of MGR against the following month This Clause 4.4.3 shall also apply to Gamebookers and Partybets
  • 4.4.4 Bingo: if the amount of MGR is negative in any given month, such negative amount shall be written off in our sole discretion and shall not be included in the calculation of MGR against the following month.

    For the avoidance of doubt, you agree that during the Term, you shall always be liable for your share of any tax (your share being equal to your applicable revenue share), even when revenue is a negative amount (the 'Tax Share Payment'). The Tax Share Payment may be set-off by us against any Fees payable to you under this Agreement and we shall notify you if we make such a set-off. Alternatively, at our option, we may request you to pay the Tax Share Payment directly to us (or to such other Group company as nominated by us) and you shall make such payment within 30 days of such request or such time period as otherwise agreed by us.

4.5 Holdover for Fraud Traffic. In the event that, in our sole discretion, we suspect any Fraud Traffic, then we may delay payment of the Fees to you for up to one hundred and eighty (180) days while we investigate and verify the relevant transactions. We are not obligated to pay Fees in respect of Real Money Players who, in our sole discretion, are not verifiably who they claim to be or are otherwise involved with Fraud Traffic. In the event that we determine any activity to constitute Fraud Traffic, or to otherwise be in contravention of this Agreement, then in our sole discretion we may: (i) pay the Fees in full, (ii) recalculate them in light of such suspected Fraud Traffic and/or (iii) forfeit your future Fees in respect of Fraud Traffic (as appropriate).

4.6 Withholding Payment. In the event that a Player is entitled to claim a refund, we shall, in our sole discretion, have an option to withhold any payments to you in relation to this Player while this claim remains outstanding. For the avoidance of doubt, if the Player has claimed the refund, you shall not receive any payment in relation to the refunded amount.

4.7 Method of Payment. All payments to you will be due and payable in United States Dollars or such other currency as we will determine, regardless of the currency any Players assigned to your Tracker may have played in. Payment will be made by cheque, wire, ACH or any other method as we in our sole discretion decide; however, we will use reasonable endeavours to accommodate your preferred payment method. Charges for wires or courier charges for cheques will be covered by you and deducted from your Fees. For the avoidance of doubt, we have no liability to pay any currency conversion charges or any charges associated with the transfer of monies to your Affiliate Cashier Account.

4.8 Player Tracking. You understand and agree that potential Real Money Players must link through using your Tracker ID or use your sign-up bonus code in order for you to receive Fees. In no event are we liable for your failure to use Trackers or for potential Real Money Player's failure to properly enter valid Sign-up Bonus Codes. Notwithstanding any other provision herein, we may at any time and in our sole discretion alter our tracking system and reporting format.

4.9 De-Tracking of Real Money Players. If a Real Money Player doesn't place a bet on our Sites for a period of three hundred and sixty-five (365) days, that we may, at our sole discretion, de-track that Real Money Player from your Tracker and you will no longer receive Fees on that Real Money Player. That player can then be assigned to another affiliate in the event that they return to our site via another affiliate's tracker.

4.10 Disputes. If you disagree with the monthly reports or amount payable, do NOT accept payment for such amount and immediately send us written notice of your dispute. Dispute notices must be received within thirty (30) days of our making available your monthly report or your right to dispute such report or payment will be deemed waived and you shall have no claims in such regard. Further, deposit of payment cheque, acceptance of payment transfer or acceptance of other payment from us by you will be deemed full and final settlement of Fees due for the month indicated. Notwithstanding the foregoing, if any overpayment is made in the calculation of your Fees, we reserve the right to correct such calculation at any time and to reclaim from you any overpayment made by us to you.

4.11 Money Laundering. You shall comply with all applicable laws and any policy notified by us through our Site or otherwise in relation to money laundering and/or the proceeds of crime.

4.12 Taxation. All taxes due in connection with any payments to you are your sole liability. You are responsible for complying with the rules, if any, for registering for and paying income tax and similar taxes in respect of your income from this agreement and for collecting and paying the income tax and social security contributions in respect of your staff, if you have any staff. If Value Added Tax (VAT) or any other sales tax or turnover tax is chargeable, you are responsible for complying with the rules, if any, for registering for the tax and collecting and paying tax in the country where the services are provided and you acknowledge that the payments that you receive shall be deemed to include all VAT or sales tax or turnover tax.

4.13 Calculation. The Revenue Share payable shall be calculated as follows:

((Z - Y) x A) - (B x A)


Z = MGR (based on actual margin and/or our retained revenue (as applicable))

Y= i) any taxes or duties, (ii) any third party costs (including software licensing costs), (iii) any marketing, (iv) any administration, and (v) any other transaction costs, (including bank charges and recovered charge backs) for the applicable month

A = Revenue Share percentage for the applicable month

B = all bonus costs for the applicable month

4.14 All payments under this Agreement are subject to adjustment in accordance with the following provision. You agree that in the event that a relevant tax or regulatory authority seeks to recover taxes in any given market that were not originally deducted in the calculation of Fees due to you, then these tax payments will be applied retrospectively to calculate the payments that should have been made to you in the event that these taxes had been deducted. The difference between this and the actual payments made to you under this Agreement will become a liability of you and will be subject to repayment within 30 days of receipt of an invoice, or on such time period as otherwise agreed by us. Alternatively, and at our sole discretion, we may set-off any repayment against any Fees payable to you under this Agreement and we shall notify you if we make such as set-off. Notwithstanding the foregoing, the Parties agree that we shall be entitled to deduct any overpayment from subsequent Fees in order settle such overpayment.


5.1 Term and Termination. This Agreement will take effect when you indicate your acceptance of these terms and conditions on the Affiliate Sign-up Form and continue until terminated in accordance with the terms of this Agreement.

5.2 Termination By You. You may terminate this Agreement, with or without cause, immediately upon written notice to us by sending an email marked "Termination Entain Partners" to For the avoidance of doubt, termination of the Agreement will end your participation in the Affiliate Network as a whole. You may not terminate any Site in isolation. In the event that you elect to terminate this Agreement, you must withdraw all monies in your Affiliate Cashier Account within thirty (30) days of sending the above-mentioned email. If such monies have not been withdrawn by such time then they shall be deemed forfeited and shall revert to us.

5.3 Termination By Us. We may terminate this Agreement or without terminating this Agreement as a whole, any specific Trackers, with or without cause at any time, upon written notice to you that we may send by email to such email address you have provided to us or by fax to such fax number you may have provided to us. In the event we terminate the Agreement as a whole, we shall be entitled to automatically render any Trackers inoperative. For the avoidance of doubt, on termination of this Agreement you will no longer receive any Fees. If we terminate a specific Tracker, you will no longer receive any Fees through that Tracker; however, your remaining Trackers will not be affected.

5.4 Suspension By Us. In any circumstance where we are entitled to terminate this Agreement or terminate any specific Tracker, we may at our sole discretion and without prejudice to our further rights and remedies, suspend the Agreement or any specific Tracker. During the period of any suspension, we may withhold the payment of any Fees that relate to any affected Trackers. Payment of any withheld Fees, subject to this Section 5.4, will be made to you on the lifting of the suspension.

5.5 Automatic Termination By Us If Your Account is Inactive. In this Section 5.5, "Inactive" means where you have not logged in to your Account within the last 180 days or requested a cash-out of any funds (through a withdrawal or a transfer to a Player's Account). If your Account is inactive, this Agreement and participation in the Affiliate Network will be terminated. Where termination occurs, we will notify you that your Fees will be frozen. If we do not receive any response from you within one hundred and eighty (180) days, any funds remaining within your Account will revert to us.

5.6 Effect of Termination. The following will apply where we terminate:

  1. You shall stop promoting the Sites and all rights and licenses given to you under this Agreement will terminate immediately.
  2. You shall return all confidential information and cease use of any of Our Marks and the Marketing Materials.
  3. We may leave open, redirect or deactivate any Trackers and/or Tracker URL's in our sole discretion without any obligation to pay you for Players who subsequently become Real Money Players.
  4. Provided that we have paid or do pay to you such sums as are due at the date of termination and that shall be subject to any rights we have to make deductions hereunder, we will have no further liability to pay you any further sums.
  5. Sections 2, 3.5, 3.9, 4.5, 5.4, 6, 7 and 9 and such other provisions as are necessary for the interpretation or enforcement of this Agreement shall survive any termination or expiry of this Agreement.



6.2 Billing and Collection Limitations. We may, in our sole discretion, use any available means to block, restrict, remove or discount from your Tracker certain Real Money Players, deposits or play patterns or reject the applications of potential Real Money Players and/or Affiliates so as to reduce the number of fraudulent, unprofitable transactions or for any reason. We do not guarantee, represent or warrant the consistent application and/or success of any fraud prevention efforts.

6.3 Liability Limitations. Our obligations under this Agreement do not constitute personal obligations of the owners, directors, officers, agents, employees, vendors or suppliers of the Site or Facilities other than as provided under this Agreement. Other than as expressly provided in this Agreement, in no event will we be liable for any direct, indirect, special, incidental, consequential or punitive loss, injury or damage of any kind (regardless of whether we have been advised of the possibility of such loss) including any loss of business, revenue, profits or data. Our liability arising under this Agreement, whether in contract, tort (including negligence) or for breach of statutory duty or in any other way shall only be for direct damages and shall not exceed the revenues generated and payable to you in relation to the Site(s) that the dispute relates to over the previous 12 months at the time that the event giving rise to the liability arises. However, nothing in this Agreement will operate to exclude or limit either party's liability for death or personal injury arising as a result of that party's negligence or for fraud.

6.4 Indemnification. You shall defend, indemnify and hold us and our officers, directors, employees and representatives harmless on demand from and against any and all claims, demands, liabilities, losses, damages, costs and expenses (including reasonable legal fees) resulting or arising (directly or indirectly) from your breach of this Agreement.

6.5 Set off. Without prejudice to any other rights or remedies available to us under this Agreement or otherwise, we shall be entitled to set off any payments otherwise payable by us to you hereunder, against any liability of you to us, including any claims we have against you resulting from or arising from, your breach of this Agreement.





8.1 In the event you do not, for any 180 day period, refer any Real Money Players then, at our sole discretion, we may take the following action: (i) reduce your Percentage Payment Plan on all revenue generated by Real Money Players; (ii) immediately render any Trackers inoperative on your Real Money Players and make no further Fee payments to you for such Real Money Players; and/or (iii) immediately terminate this Agreement, in which case the provisions of Section 5.6 shall apply. Where automatic suspension occurs under this Section 8.1, your Fees will be frozen. If we do not receive any response from you requesting withdrawal of your Fees within one hundred and eighty (180) days, any funds remaining in your Account will automatically revert to us.

8.2 Subject to Section 8.1, three (3) years after a Player first registers on the Sites under a Tracker, the Revenue Share Plan percentage on that Player shall automatically be reduced based on the following table:

If Primary Product Equals Primary Rev Share Percentage Cross Over Product
POKER 15% - 10% 5% 15% 10%
SPORTSBOOK 5% 15% 10% - 15% 10%
BINGO 15% 15% 10% 5% - 10%
CASINO Casino is not subject to the reduction set out in this Clause 8.2.


9.1 Notices. All notices pertaining to this Agreement will be given by email as follows: to you at the email address provided by you on the Affiliate Sign-up Form (or as subsequently updated by you to us in the event of change), and to us; if unsatisfied with the response, then to claims. Any notice sent by email shall be deemed received on the earlier of an acknowledgement being sent or twenty-four (24) hours from the time of transmission.

9.2 Relationship of Parties. There is no relationship of exclusivity, partnership, joint venture, employment, agency or franchise between you or us under this Agreement. Neither party has the authority to bind the other (including the making of any representation or warranty, the assumption of any obligation or liability and/or the exercise of any right or power), except as expressly provided in this Agreement.

9.3 Non-Exclusive. You understand that we may at any time (directly or indirectly), enter into marketing terms with other Affiliates on the same or different terms as those provided to you in this Agreement and that such Affiliates may be similar, and even competitive, to you. You understand that we may re-direct traffic and users from any of the Sites to any other online site that we deem appropriate in our sole discretion, without any additional compensation to you.

9.4 Confidentiality and Non-Disclosure. As an Affiliate, you may receive confidential information from us, including confidential information as to our marketing plans, marketing concepts, structure and payments. This information is confidential to us and constitutes our proprietary trade secrets. You shall not disclose this information to third parties or use such information other than for the purposes of this Agreement without our prior written consent, save as expressly required by law (provided that any such disclosure is only to the extent so required).

9.5 Press. You may not issue any press release or other communication to the public with respect to this Agreement, Our Marks or your participation in this Affiliate Network without our prior written consent, except as required by law or by any legal or regulatory authority.

9.6 Assignment

9.6.1 Except where you have received our prior written consent, you may not assign at law or in equity (including by way of a charge or declaration of trust), sub-license or deal in any other manner with this Agreement or any rights under this Agreement, or sub-contract any or all of your obligations under this Agreement, or purport to do any of the same. Any purported assignment in breach of this Section shall confer no rights on the purported assignee.

9.6.2 We may assign any of our rights under this Agreement to any member of the Group or transfer all our rights or obligations by novation to any member of the Group.

9.7 Governing Law. This Agreement (including any variation or modification thereto) shall be deemed executed in Gibraltar and shall be governed by and construed in accordance with the laws of Gibraltar without giving effect to conflicts of law principles. You irrevocably agree that, subject as provided below, the courts of Gibraltar shall have exclusive jurisdiction to determine any claim, dispute or matter arising out of, or in connection with, or concerning this Agreement or its enforceability and you waive any objection to proceedings in such courts on the grounds of venue or on the grounds that proceedings have been brought in an inconvenient forum. Nothing in this Section shall limit the right of us to take proceedings against you in any other court of competent jurisdiction, nor shall the taking of proceedings in any one or more jurisdictions preclude the taking of proceedings in any other jurisdictions, whether concurrently or not, to the extent permitted by the law of such other jurisdiction.

9.8 Severability. Whenever possible, each provision of this Agreement will be interpreted in such a manner as to be effective and valid under applicable law but, if any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect, such provision will be ineffective only to the extent of such invalidity, or unenforceability, without invalidating the remainder of this Agreement or any other provision hereof.

9.9 Entire Agreement. This Agreement embodies the complete agreement and understanding of the parties hereto with respect to the subject matter hereof and supersedes any prior or subsequent oral or written agreement or understanding between the parties in relation to such subject matter save in respect of modification to this Agreement provided by us to you in accordance with Section 1.4 above. Each of the parties acknowledges and agrees that in entering into this Agreement, it has not relied on any statement, representation, guarantee warranty, understanding, undertaking, promise or assurance (whether negligently or innocently made) of any person (whether party to this Agreement or not) other than as expressly set out in the Agreement. Each party irrevocably and unconditionally waives all claims, rights and remedies that, but for this Section, it might otherwise have had in relation to any of the foregoing. Nothing in this Section shall limit or exclude any liability for fraud.

9.10 Default Interest. Subject to Section 6.5, if we fail to pay you by the due date any amount payable by us under this Agreement, you shall be entitled but not obliged to charge us interest on the overdue amount, from the due date up to the date of actual payment, at the rate of two per cent (2%) per annum above the base rate for the time being of Barclays Bank Plc in Gibraltar.

9.11 Third-Party Rights. Except insofar as this Agreement expressly provides that a third party may in their own right enforce a term of this Agreement, a person who is not a party to this Agreement has no right under local law or statute to rely upon or enforce any term of this Agreement but this does not affect any right or remedy of a third party that exists or is available apart from under that local law or statute.

9.12 No Waiver By Us. If there is a breach of any provision of this Agreement, it shall not be considered as a waiver of any subsequent breach of the same or any other provision.

Entain Partners is operated by Entain Operations Limited of Suite 6, Atlantic Suites, Europort Avenue, Gibraltar
Last modified May 27, 2021

Terms and Conditions
© 2021 Entain Operations Limited. All rights reserved.